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Research papers

Fact or fiction

Historically the UK book trade has been poorly served with information about the market - in terms of both actual sales and buyer behaviour and attitudes. There were many assumptions made about the market, for example, who is buying what books, and...

Catalogue: Seminar 1993: Competition In Publishing
Author: Leslie Henry
June 15, 1993
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Citation

Henry, L. (1993a, June 15). Fact or fiction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fact-or-fiction